Triathlete Magazine, the leading international publication for triathletes, cast Bermuda in a starring role for its annual swimsuit issue, which hits newsstands June 9, 2015. Flora Duffy, Bermuda’s own two-time Olympic triathlete, is a reader of the magazine and is impressed with the latest issue after getting an advance peek.
“Bermuda photographs so beautifully and looks really good in the magazine,” Ms Duffy said. “Triathlete Magazine is known as one of the main resources in the sport. This exposure shows off the island to a group of athletes who travel a lot and especially enjoy places with naturally beautiful landscapes and exciting outdoor activities.”
After pitching and planning with the Bermuda Tourism Authority (BTA), the Triathlete Magazine photo shoot took place over a five-day period in January at various locations, including Grotto Bay Beach Resort. A destination guide accompanies the feature, highlighting a number of Bermuda’s top restaurants, resorts and activities. In addition to the multi-page feature in the print magazine, images and behind-the-scenes videos from the shoot will be available online in late June.
"With its miles of stunning pink-sand beaches and crystal-clear water, Bermuda was the ideal locale for our annual Triathlete swimsuit photo shoot,” said Bethany Mavis, managing editor of Triathlete Magazine. “Once we arrived, our crew was pleasantly surprised by the island's vibrant triathlon community and warm hospitality."
“We are thrilled to celebrate Bermuda’s beauty and strength – alongside the beauty and strength of the amazing athletes featured in Triathlete’s swimsuit issue. This is one more example of how Bermuda collaborates on-island and off-island to reach active, adventure-seeking travellers,” noted Victoria Isley, chief sales and marketing officer for the BTA. “This program extends from the pages of the magazine into video and the publication’s extensive social channels, inviting travellers to see and experience the island in a new, exciting light.”
Triathletes are fanatics about their training, according to Ms Duffy, and often can’t resist a run, swim or bike ride while on vacation. “When I’m on vacation with my boyfriend we always go for a run somewhere; it’s an excellent way to see the destination,” she explained. “I think athletic people in general have the same mindset when they travel and Bermuda is doing a good job appealing to those adventurous, outdoorsy sensibilities.”
On the heels of being named “Best Island” in OUTSIDE Magazine – a publication popular with adventure-seeking travellers – Bermuda has featured in a number of top-tier North American media outlets in recent months including The New York Times, Travel + Leisure, Boston Globe Magazine, Men’s Journal, USA Today, TravelChannel.com, Destination Weddings & Honeymoons, New York Magazine, Slate and more.
