The U.S. SailGP Team today announced a partnership with the Bermuda Tourism Authority (BTA), naming the organization their Official Tourism Partner for the remainder of the 2026 season.
The collaboration brings together one of the world’s premier high-performance racing teams with one of the most iconic sailing destinations.
The multifaceted partnership centers on the Apex Group Bermuda Sail Grand Prix (May 9-10) and the Mubadala New York Sail Grand Prix (May 30-31), with BTA branding on the team’s F50 catamaran plus destination content across digital platforms, and prominence during race-week events.
The collaboration also includes integrated marketing campaigns and live fan engagement initiatives.“We are thrilled to welcome Bermuda Tourism Authority to the U.S. SailGP Team family,” said Mike Buckley, Team Principal & CEO of the U.S. SailGP Team. “Bermuda holds a special place in the world of sailing, and this partnership reflects a shared passion for the ocean, performance, hospitality, travel and innovation. We look forward to bringing Bermuda’s story to life for our fans around the globe.”
Bermuda has long been a center of international sailing, hosting marquee global events and offering world-class racing conditions. Through this partnership, the U.S. SailGP Team and Bermuda Tourism Authority aim to inspire fans to experience the island’s unique blend of adventure, luxury, and natural beauty.“
Partnering with the U.S. SailGP Team gives Bermuda a powerful way to meet travellers where passion, performance and place come together,” said Michael DeCouto, Chief Sales and Marketing Officer, Bermuda Tourism Authority. “SailGP captures the energy, elegance and edge that make Bermuda such a natural fit for world-class sailing, and this partnership allows us to showcase the island to a global audience in a way that feels both authentic and exciting. It is not just about visibility, it is about turning that attention into real interest, real connection and real visits to Bermuda.”
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