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Thursday, March 25, 2021
Island Games Release New Logo 2023

Following the announcement in September that the Guernsey 2021 NatWest International Island Games would be postponed, the International Island Games Association (IIGA) have announced that Guernsey will now host the Games between July 8th – 14th, 2023.

The Chair of the IIGA Jorgen Pe3ersson stated “I am delighted that Member Islands can now begin looking forward to what will be an exciting summer of sport in 2023 and we would like to thank the Guernsey 2023 Organizing Committee for their commitment in making certain the Games are staged and preserving this important competitive opportunity for athletes from our Member Islands.”
Julia Bowditch, Games Director for Guernsey 2023, commented on the date change “The July 8th – 14th 2023 was when the Games were due to be hosted in Orkney, so most of the Islands were already holding the date. We have taken some time to liaise with the 14 sports here in Guernsey that will be part of the Games to ensure the dates will work for them. The sporting calendar is still changing due to other events being postponed and moved as a result of the global pandemic, so there will inevitably be an overlap with other events, but hopefully, these dates will work for all of the Islands and sports.

“We were well advanced with plans for the event to be hosted in 2021” added Julia. “As a result of the postponement, we have put a lot of this planning on hold and will be able to pick it up again nearer the actual date.

However, there will inevitably be some elements of planning that will need to be started again, and we also need to consider any new guidelines that we will have to implement because of the pandemic.

At this stage, we do not want to be incurring any unnecessary additional costs, so we will be putting a lot of things on hold until nearer to 2023. We will also take the opportunity to review all of the planning we have done so far, revise our costings, branding and communication plans, and address any other issues that may arise between now and 2023.”

Rob Girard from NatWest International said, “Island communities have been hit hard by Covid and the impact of sport on mental health and wellbeing has been in the spotlight in the past twelve months. Sport brings communities together, and the NatWest International Island Games is a celebration of both sport and community in an island setting so this gives us truly something to look forward to as we travel on the road to recovery. As a bank, our purpose is to help individuals and communities thrive and our goal is to work closely with the IIGA and the Guernsey Organizing Committee to deliver a fantastic Games to lift the spirits for all the athletes, support teams, and spectators alike.”

Now we have the revised date for the Guernsey 2023 Games, we need to issue an update of the logo.

The designer who created the original 2021 branding has revised the logo and turned the 3 into a graphic to represent a cyclist. He has also changed the 0 to make it look more like a target.

The 2021 branding is well established, so we do not want to change it too much, but we will take this opportunity to review the brand guidelines and use of colors. In the meantime, the suggestion is that we do a soft launch and update the logo on our website and social media sites.
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