Scott Bikes have unveiled the Bikes that their Sponsored Athletes including Bermuda’s Flora Duffy will be riding at the Rio 2016 Olympic Games.
There are strict branding rules governing equipment used in Olympic events, and taking a leaf out of Specialized’s book - the company delivered bright red road bikes to its athletes - Scott has opted for a colourful design that is sure to stand out.
It’s calling the collection of bikes by the Rio Special Edition name and #seRIOusgames hashtag, which as well as bikes, includes accessories such as shoes and helmets.
The colour scheme has, says Scott, been inspired by the colourful spirit of host nation Brazil.
“When we kicked off the project, we did a lot of research regarding colours, patterns and symbols which represent aspects of Brazilian culture,” says Michael Pinto, the designer behind the Rio Special Edition. “It wasn’t until I spent my holidays in Brazil that I found this unique pattern in the streets of Rio which for me perfectly represents the colourful culture and spirit of the Brazilian people.”
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