Residents of Bermuda increasingly believe they, or their family, will benefit economically from having Bermuda host the 35th America’s Cup in 2017 (57% in June, versus 52% in March 2015), according to the most recent survey conducted by Total Research Associates Ltd.
Residents were asked to what extent they agree that they or their immediate family will benefit economically from Bermuda hosting the America’s Cup in two years’ time. The question was also asked three months previously.
“With research, the design of the question that is asked is of paramount importance as is the methodology for gathering the data. We are asking a neutral question which allows the responder to consider their position before providing a response,” said Steven Spencer-Arscott, COO of Total Research Associates. “We also follow internationally recognised standards for data collection that allow for statistically reliable results and margins of error. Telephone research with a random sample of residents is the only way to provide results that can be generalised to the population at large.”
Results were garnered from the latest Bermuda Omnibus Survey an independent, syndicated quarterly survey of Bermuda residents. The survey consisted of telephone interviews with a representative sample of 400 Bermuda residents conducted between June 19th and July 2nd, 2015. A sample of this size drawn from the population provides results accurate to within plus or minus 4.9 percent in 19 out of 20 samples.
“It is good to note that the majority of residents see evidence that they will personally benefit from this event being hosted in Bermuda, and agreement has grown across all segments of the population in the last three months. That includes people with all levels of income and race,” said Mike Winfield, CEO of ACBDA. “While a third of the population doesn’t yet feel they will benefit, the main reason is that so far they are unable to see how they will. We are in the early stages of a two-and-a-half year process and already we’ve seen as many as 50 local contracts awarded for a range of services, in addition to homes being rented, vehicles purchased and jobs created. As more Bermudians become aware of the multitude of opportunities available, we firmly believe that the benefits of hosting the America’s Cup will become even more clear.”
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