International Media Content Ltd (IMC), parent company of regional sports cable channel SportsMax, has committed to transmitting more than 396 hours of television coverage and 130 hours of radio coverage for London 2012.
IMC, which acquired the exclusive broadcast rights across all platforms to London 2012, has sold rights to 18 broadcasters across the Caribbean. This was announced to broadcasters at an IMC workshop for London 2012 hosted at The Wyndham hotel in Kingston.
The IMC workshop for London 2012 was attended by broadcasters who have already signed on for IMC's distribution of London 2012, including CVM TV in Jamaica and representatives from The Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman, Dominica, St Lucia, Suriname, and Trinidad and Tobago.
The workshop was to brief the Caribbean broadcasters regarding the marketing, distribution and production associated with IMC's transmission and their broadcast of the London Olympics across all media platforms.
The over 396 hours of coverage to be provided to broadcasters regionally is approximately two times more than was done in the last Olympics in Beijing, 2008, where 154 hours of broadcast was provided regionally.
"Our main objective is to ensure that IMC presents all there is to offer in London 2012 in keeping with the Olympic philosophy of ensuring a global celebration. As the leading provider of sports content in the Caribbean, we are committed to delivering all the content available for the Caribbean audience to watch," said Patrick Rousseau, chairman IMC.
"IMC has proven its capabilities with the delivery of the 2006 FIFA World Cup GermanyTM and the 2010 FIFA World Cup South AfricaTM, as well as delivering across the region on its SportsMax channel the multitude of other sporting events that had never been seen before."
Rousseau added: "Our successful and unrivalled experience in transmitting the FIFA World Cups to approximately 40 million people in the Caribbean in multiple languages will be very valuable as our experienced team transmits the London Olympics 2012."
IMC will deploy some 130 workers across their London and Kingston hub in transmitting the Olympics. The transmission team will be led by Lance Whittaker, who has covered five previous Olympic Games, and track and field guru Hubert Lawrence.
Coverage will also include, for the first time, up-to-the-minute trackside interviews with Caribbean athletes from the Olympic stadia, the athlete's village and training camps in and around London. There will also be nightly highlights of the day's events packaged for airing by each local broadcaster across the Caribbean.