Coverage of the Rio 2016 Olympic Games will be shown on video messaging application Snapchat after the signing of an unprecedented deal with American rightsholders NBC.
A dedicated "Rio Olympic Discover" channel will be launched on the mobile app throughout the Games, showing short clips of sporting action as well as behind the scenes footage.
Daily "Live Stories" will also be compiled, using content from NBC athletes and sports fans in the Brazilian host city.
Content will be co-produced by NBC in conjunction with Buzzfeed, with clips created from both inside and outside Olympic venues.
It marks the first time the US rightsholder has agreed to share video of the sporting contest.
“We are thrilled to be working closely with Snapchat on extending the stories and excitement of the Rio Olympics to their large, dynamic, and socially active audience,” said NBC Olympics President Gary Zenkel.
“And who better to partner with to produce content for that audience than Buzzfeed, perhaps the most creative producers in the social content space.
“We have never allowed the distribution of any game highlights off NBC’s own platforms.
"But Snapchat really effectively reaches a very important demographic in the United States, and is very important to our efforts to assemble the large, massive audience that will show up to watch the Olympic Games.”
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