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Wednesday, August 27, 2014
BTA Sponsor Bermuda Marathon Weekend's

Watson & Phillip-Fairn
The Bermuda Tourism Authority (BTA) will be host sponsor of the 2015 and 2016 Bermuda Marathon Weekend – the first time the BTA has signed a multiyear deal under the new Tourism Experiences investment program.

The sponsorship of the three-day event for runners from around the world is aligned with the National Tourism Plan objective of reducing seasonality, in this case using sport-related events in the winter months to lure visitors to Bermuda’s mild climate.

The 2015 Bermuda Marathon Weekend will take place January 16th to 18th.

“We are committed to seeing this event grow over the next two years,” said Pat Phillip-Fairn, Chief Products & Experience Officer for the BTA. “The Bermuda Marathon Weekend has proven time and again its ability to drive visitors to Bermuda and we are proud to continue supporting that effort because it fits our objective of reducing seasonality.”

“Our focus now is to provide public relations, social media and other marketing support to see the weekend reach its fullest potential.”

Because the Bermuda Marathon Weekend is a high profile event that regularly generates high visitor numbers and hits many of the key objective points in the National Tourism Plan, the BTA elevated it from a Tourism Experience to a Signature Event. The move typifies an event that has the potential to make a significant impact on the local economy.

According to the Bermuda National Athletics Association (BNAA), the organizers of Race Weekend, the event has attracted more than 1,000 visitors each of the past three years from at least 14 countries.

Bermuda will enjoy a number of branding, marketing and media exposure opportunities as a result of the host sponsorship agreement.

The former Bermuda Department of Tourism also sponsored this event in years past.

BNNA President Donna Watson said: “The Bermuda National Athletics Association is so grateful for the continued support and confidence the BTA has shown in the Bermuda Marathon Weekend. This event will continue to grow as a result of this partnership.”

Bermuda Marathon Weekend began as a modest homegrown idea in 1975 and has blossomed into a multi-race weekend for runners, which rivals anything of its kind around the world.

The BTA is looking to invest in other homegrown ideas by way of its Tourism Experiences investment program. The entrepreneurial-minded are encouraged to register for a Tourism Experiences workshop on either September 4th or 5th. The deadline to register online is Friday, August 29th.

Sunday, July 06, 2014
Healthy Choice 5K Road Race Round Up

Andrew Haak and Rose-Anna Hoey are the 2014 Healthy Choice 5K Road Race Male and Female Champions.

Haak set an early pace under 6 minutes and kept it right through to the finish clocking a time of 18.30, Chris Allington finished second with a time of 19.20 and Jahmai Lottimore was third with a time of 19.26.

Hoey was 6th overall crossing the line in a time of 19.57, while Laura Wright was the second Female finisher and 11th overall with a time of 20.48. Finishing 19th overall was the third Female finisher Stepanka Sprincova who clocked 22.36.

2014 Healthy Choice 5K Road Race Top 10 Finishers

18:30 Andrew Haak

19:20 Chris Allington
19:26 Jahmai Lottimore
19:48 Daniel Maguire
19:57 Ronae Burgess
19:57 Rose-Anna Hoey

20:25 Jon Smith
20:31 Trevor Lindsay
20:39 Darin Cassidy
20:46 Jose Lopez

Click Here to see the Full 2014 Healthy Choice 5K Road Race Results

Monday, June 23, 2014
Countdown to Heathly Choice 5K Race

The Healthy Choice 5k Road Race Run & Walk will take place on Sunday July 6th starting and finishing at Butterfield & Vallis, Orange Valley Road, Devonshire.

The Walkers will start at 8:15am with the runners setting off at 8:30am, competitors will start at Butterfield & Vallis, take left onto Middle Road.

Competitors will then go down the hill and left onto Parsons Lane, they will follow Parsons Lane all the way to Palmetto Road. Take left on Palmetto Road and left on Frog Lane.

They will keep left at the roundabout and go up Montepelier Road and left onto Middle Road. Turn left into Orange Valley and right down into Butterfield & Vallis.

Click Here to see the Full 2014 Healthy Choice 5k Road Race Entry Form

Sunday, June 01, 2014
You Go Girls Relay Round Up

Bermy Beach Bums Team
The Bermy Beach Bums team of Deon Breary, Jennifer Alen and Victoria Fiddick came from behind on the final lap to win the 2014 You Go Girl! Relay with a time of 23:25.

The Buoyed Up Girls team of Ashley Estwanik, Kristen Palmer and Allison Schindel finished second with a time of 23:30 and The Speedy Snails team of Krista Dyer, Sharlene Sousa and Stepanka Sprincova finished third with a time of 25:11.

In the Corporate race, the Ariel's Angels team of Sarah Morgan, Kathryn Partington and Emily Leitch clocked a winning time of 29:53, while the Ally Cannae Run team of Sharon Alikhani, Allison Harvey and Frances Betts won the Masters Division race with a time of 28:43.

Rose-Anna Hoey, Bonnie Mills and Ali Hochberg made up the team Who let the DAWGS out? won the Run All 6K Division with a time of 28:48.

Click Here to see the Full 2014 You Go Girl! Relay Results

Wednesday, May 28, 2014
2014 Appleby Bermuda Half Marathon Awards

The 2014 Appleby Bermuda Half Marathon Derby Awards Ceremony took place at the Fairmont Hamilton.

Tyler Butterfield and Ashley Estwanik picked up the Male and Female Trophies, while other Age Group Category Winners were announced.

The Junior Male 16-19 winner was Juma Mouchette, while Aisling Gorman was the Junior Femlae 16-19 winner.

The Open Male 20-39 winner was James O'Shea who was 4th overall, while Krista Dyer was the Female Open 20-39 winner.

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